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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Adidas and Nike are now two world sports brand giants, each to share a larger piece of the pie in a highly competitive market, from North America, Europe and "fight" to Asia. Years ago, the two invariably their Greater China headquarters in Shanghai; later even the flagship store, has to be done next door neighbor, were selected Huaihai Road shopping district. Synchronous compatriots seem brotherly, but it is running out of a commercial - without smoke a battle for Shanghai strategy carried out. About a year ago, the new adidas Group China headquarters in Shanghai opened. The new China headquarters is located at Shanghai ICC office building, with a total area of ??17,485 square meters, across seven floors, the space increased by m Retro jordans for sale ore than 20% higher than the office site, become the heart of the adidas Group China region. Adidas Greater China attaches great importance to the opening of the new headquarters, that its has great strategic significance, "With our rapid development in China, the original office space stretched, we need to expand the headquarters office space, thus better providing support to employees. " Adi move, Nike has not been idle. Earlier this year, Nike Group announced the Nike employees in Shanghai to build a new area of ??approximately 600,000 square feet concentrated in Greater China headquarters. Was vice president of Nike Group, general manager of the Nike Greater China, said Qi Kaige: The new headquarters will not only all Shanghai Nike Group's employees and to work with the brand concentrated in the same a cheap jordans for sale rea and the company's office facilities and operational capacity has been improved and expanded. has experienced successive years of rapid growth period, along with rising labor costs, rising rents, transportation and other costs, as well as open up the first-line market is almost saturated, Adidas and Nike in China's development has entered a bottleneck, everyone faced with the transition to open up the task. At this juncture, Adidas and Nike invariably choose to enable the new headquarters, and still the headquarters in Shanghai, have its overall consideration, just as many years ago the Asia-Pacific headquarters in Shanghai the same. 2003, Adidas will be the three major branches in mainland China, Hong Kong, Taiwan merged Greater China, and is headquartered in Shanghai. Adidas hopes to promote the Ch Cheap air jordan 12 ovo inese regional markets by combining complementary strengths. While the Adidas company registered in Shanghai's back garden - Suzhou, but it was just a factory production line, while the real brain - management, but in Shanghai, "Shanghai can play the best radiation effects." Even when the 2008 Olympic Games in Beijing, as the Olympic sponsor Adidas did not give up this strategy. Bi Adi Nike's action earlier step. January 2002, Nike took Hong Kong as a subsidiary incorporated Nike Greater China headquarters in Shanghai controlled by Nike. After a lot of public relations consultancy, finishing after the discovery of such economic center of Shanghai is the focus of their organizing events. "Tennis Masters Cup, NBA preseason, Tiger? Woods to Shanghai, is a marketing opportunity." In Greater China headquarte Retro jordans for sale rs moved to Shanghai after the market has also been given two sports brand giant huge returns. Nike's fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million, an increase of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. Adidas announced first half 2012 earnings report, sales in China grew 19%. For the Asia-Pacific regional headquarters of multinational location, Roland Berger Strategy Consultants has a list of the five most important factors: close to customers and markets; favorable legal and regulatory environment; stable and favorable political environment; Good business env Cheap air jordan 12 for sale online free shipping ironment; favorable tax environment. With the establishment of a free trade zone, Shanghai showing the advantages of more respect. When China to embrace the world more open attitude, more urgent world eyeing China, Shanghai is undoubtedly the world is starting to become the "economic field" another center: More and more elements and innovation resource wealth, toward Shanghai. Adidas and Nike high-level exchanges with reporters in both said that since the establishment of free trade zone, a better environment, more opportunities, but also to their development has brought new opportunities. Currently Adidas has built a 'road towards 2015' strategy, Nike also plans to move into new headquarters in the first quarter of 2014, new opportunities, they look forward to the new development, across a new height. 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